Google Advertising Agency (PPC & SEM)
Search Engine Marketing (SEM) is about being there when the consumer needs you. Every request is an opportunity. Whether they’re looking for your brand specifically, or a brand like yours, it pays to get there first. But the way we get there has changed. Mobile and social media have established themselves as indispensable parts of the mix. It’s important to have an agency that knows how to put these elements to work. That’s where we come in. Our cross-channel expertise, advanced analytics and home-grown technologies help make sure brands meet consumers when and where they need them.
SEM campaigns remove much of the chaos that advertising has always suffered. Put an ad on the radio, television, or in print, and you have no idea who saw or heard it or if they even had any interest. With PPC campaigns, you only pay for those advertisements that brought a potential customer to your site. It’s as if advertisers only had to pay for television ads that actually brought a customer to the door of their brick and mortar business. SEM ads are only shown to potential customers that are looking for your business right now.
SEM campaigns remove much of the chaos that advertising has always suffered. Put an ad on the radio, television, or in print, and you have no idea who saw or heard it or if they even had any interest. With PPC campaigns, you only pay for those advertisements that brought a potential customer to your site. It’s as if advertisers only had to pay for television ads that actually brought a customer to the door of their brick and mortar business. SEM ads are only shown to potential customers that are looking for your business right now.
The daunting competition to get seen on the top three search engines can be a scary - and expensive - barrier. Yet there are thousands of high quality sites across the web that are rich with content but many are not being taken advantage of -- not even by your competitors. Wouldn't it be nice to drive your business by focusing not just on the costly big three networks, but also taking advantage of lesser known, yet lucrative sources of traffic?
203 Marketing will place your business in front of prospective customers, right when they're looking for your product or service. Utilizing today’s top search engines and internet properties such as Google, Yahoo, Bing and Facebook, we strategically place your business in front of qualified and engaged prospects.
We’ve built our services with an eye for fast performance improvements and minimal wasted spend. We know that you have goals and expectations from your advertising budget. Before we start, we help you understand the value you’re currently receiving from your account. Then we team up with you to set goals for performance that will be the most meaningful for your business. Then we get to work, putting our experience to work, building a custom strategy and optimization process in place to make those goals a reality. You expect results and we hold ourselves accountable to earn those results quickly.
We don't take the 'cookie cutter' approach. Our dedicated account analysts custom build your pay per click campaigns, carefully choosing keywords & crafting ad text that focuses on the benefits of choosing your business. Ongoing optimization helps us fine-tune your campaign to target only truly qualified leads.
Whether your business goals are to obtain more phone calls, leads or walk in traffic, or expand your brand recognition our methods and systems will focus on achieving those goals.
203 Marketing will place your business in front of prospective customers, right when they're looking for your product or service. Utilizing today’s top search engines and internet properties such as Google, Yahoo, Bing and Facebook, we strategically place your business in front of qualified and engaged prospects.
We’ve built our services with an eye for fast performance improvements and minimal wasted spend. We know that you have goals and expectations from your advertising budget. Before we start, we help you understand the value you’re currently receiving from your account. Then we team up with you to set goals for performance that will be the most meaningful for your business. Then we get to work, putting our experience to work, building a custom strategy and optimization process in place to make those goals a reality. You expect results and we hold ourselves accountable to earn those results quickly.
We don't take the 'cookie cutter' approach. Our dedicated account analysts custom build your pay per click campaigns, carefully choosing keywords & crafting ad text that focuses on the benefits of choosing your business. Ongoing optimization helps us fine-tune your campaign to target only truly qualified leads.
Whether your business goals are to obtain more phone calls, leads or walk in traffic, or expand your brand recognition our methods and systems will focus on achieving those goals.
What is PPC Marketing?
Pay Per Click is a type of marketing and advertising designed to get people to your site by clicking on an ad. This ad could be placed on other websites or on search engines, and generally you pay for each click of the advertisement. When you are looking to place your advertisements on search engines like Google or Bing, you will typically need to bid on keyword phrases that are relevant to your target market. When someone searches for that keyword, your ad will pop up on the side. Depending on the keyword that you are bidding on, your pay per click fee may be high or low. Generally, the more popular the keyword, the more expensive the pay per click fee is going to be.
The amount of money that a website or an advertiser pays per click is considered their ‘bid’, and this will determine the ranking of your advertisement among other advertisements when you are competing for search engine clicks. Usually, these are the ads that also get the most clicks so the return on investment generally is quite good.
Competing for the most popular keywords can be expensive and time consuming, but there is a reason why these keywords are the most popular – it is because people search for them the most!
Pay per click advertising is a great way to get serious customers to your site. While you do pay for each click, usually the customers that are searching for these terms and clicking on advertisements are customers that are looking to make a purchase or complete an action. Sometimes the hardest part of starting a successful pay per click advertising campaign can be choosing which keywords are best for you to bid on and for that reason, hiring 203 Marketing would be highly recommended and would give you a competitive edge over your customers.
203 Marketing can help you optimize your site for your visitors, set up your pay per click campaign by not only choosing the right keywords for you but by physically setting up the ads to be place, and they can continue to manage your internet marketing efforts in the short and long term. Do not diminish the importance of an online presence. Pay per click is only one of the ways that you can get potential customers to your site but it is an important want to increase your online visibility.
The amount of money that a website or an advertiser pays per click is considered their ‘bid’, and this will determine the ranking of your advertisement among other advertisements when you are competing for search engine clicks. Usually, these are the ads that also get the most clicks so the return on investment generally is quite good.
Competing for the most popular keywords can be expensive and time consuming, but there is a reason why these keywords are the most popular – it is because people search for them the most!
Pay per click advertising is a great way to get serious customers to your site. While you do pay for each click, usually the customers that are searching for these terms and clicking on advertisements are customers that are looking to make a purchase or complete an action. Sometimes the hardest part of starting a successful pay per click advertising campaign can be choosing which keywords are best for you to bid on and for that reason, hiring 203 Marketing would be highly recommended and would give you a competitive edge over your customers.
203 Marketing can help you optimize your site for your visitors, set up your pay per click campaign by not only choosing the right keywords for you but by physically setting up the ads to be place, and they can continue to manage your internet marketing efforts in the short and long term. Do not diminish the importance of an online presence. Pay per click is only one of the ways that you can get potential customers to your site but it is an important want to increase your online visibility.
Account StructureWhen we create campaigns on your behalf, we ensure that they are organized, comprehensible, and descriptive of their objectives. This helps us to easily determine what keywords are converting and driving revenue or leads to your business, while also allowing us to easily identify what keywords to cut – the one’s that are costing you money without producing any ROI. Keywords make the paid-search world go around, and superb account organization is a harbinger of your account’s future success.
For any competent Agency, there’s a minimum effort to optimize bids, ads and keywords but we take our process to a higher level for our clients. We invest in your company by:
We analyze the patterns trending by the industry and by competitors. After strategizing and setting campaigns goals, we will optimize keywords and bid adjustments to maximize results across the big three search engines, as well as emerging platforms. |
Calls To ActionYou could be selling a product or service that everyone needs, at a price that everyone could afford, and that appeals to everybody’s taste. You’re assured that it’s perfect and sure to deliver hefty profits. However, without compelling and evocative ad copy, all of your efforts will go to waste, along with your Google AdWords budget, turning your mountain of profit into a lake of fallen tears.
When we write ad copy, we do our diligence in researching your competitive advantages and ensuring those get translated into ads that resonate with users and compels them to not only click, but to convert. Attention grabbing headlines, descriptions that call out your monthly or seasonal promotions, destination URLs with high conversion potential … these are the rules by which we write. If image ads are more your thing, our in-house design team can whip up a variety of eye-grabbing creatives, by focusing on incorporating your business’s key selling points into highly relevant and relatable imagery. |
Ongoing Strategy DevelopmentA great search engine marketing campaigns begins with in-depth keyword research and strategy. Your campaigns will focus on only relevant keywords for services that you provide, which means minimizing irrelevant clicks andsaving you money!
Similar keywords and their variations are combined into what are called ad groups. This allows our search experts to deliver hand-crafted, high-converting ads to users. Ongoing maintenance is performed in order to further refine keywords and focus your budget on the ones that convert and deleting those that do not. We will explore every option to lower your PPC expenses. By reviewing and testing keywords, emerging markets, and new mediums, you can rest assured, you are getting the best traffic quality for your money. |
Conversion TrackingAs a rule, we won’t take on a client unless they’re engaging in testing or willing to let us test. It’s that important. Your conversion rates can produce 10x better results or undermine your campaigns to the degradation of 99% of your potential. Our conversion team will ensure you are always moving forward and earning more conversions per click each month by continuous split testing of your landing pages.
Conversion goals are one of the primary instruments of optimization and success – before we get started working on your account, we ensure that your landing pages are tracking engagement conversions. Whether it be generating leads or tracking purchases, we’ll walk you through the steps needed to determine what conversion goals fit the needs of your business in terms of revenue and cost. |
Hyper-Targeted CampaignsOne of the benefits of search engine advertising over traditional advertising methods is the ability to be extremely specific in your targeting.
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Transparent ROIAt the end of the day, all that matters is ROI. Our search engine marketing services are fully integrated with phone call & online lead tracking.
Unlike radio or print advertising, results from search engine advertising are totally trackable. You will be able to log in to our online reporting platform and listen to phone calls you receive from your marketing efforts. You will also be able to see how many users filled out an online form on your website. Search engine marketing is the most efficient form of online advertising, bar none. Whether you are looking for more phone calls, leads, emails or walk-in traffic, our methods and systems will focus on achieving your goals. |
