Facebook Advertising
A few years ago, social media was the big buzzword and everyone was obsessed with getting Facebook likes on their page. Since then, the hype has died down, mostly because business owners we're not seeing the return on investment from it. A lot of this had to do with the focus on getting as many "Likes" as possible with no strategy behind. This actually ended up negatively affecting many businesses because they were getting "Likes" from all over the country or even the world. So when they tried to market to their followers, they were reaching customers that were never going to use their services.
At 203 Marketing, we don't obsess or worry about how "Likes" your page gets, because we know that the only effective way to market with social media is through paid advertisements. With this strategy, we can target your exact customer profile, throw your ad in front of them, and it will click through directly to your website! Not only is the performance of these ads measurable, but it's also extremely cost effective.
At 203 Marketing, we don't obsess or worry about how "Likes" your page gets, because we know that the only effective way to market with social media is through paid advertisements. With this strategy, we can target your exact customer profile, throw your ad in front of them, and it will click through directly to your website! Not only is the performance of these ads measurable, but it's also extremely cost effective.
Reach Your Target Audience More Effectively
People are already engaged on Facebook, why not let them engage with your ad? By using Facebook, you can target your ads to the exact people that you'd like to connect with, and decide how much you'd like to spend. Once we launch your ads, we'll show you how you’re doing so you can continue to invest in the ads that are performing the best.
Targetting Options
DemographicsTarget multiple demographics for your ad to reach like gender, age, education, income, and more. For example: We can target people that earn over $75,000 a year who recently bought a new house in the past six month.
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BehaviorsFind people based off of their device usage, purchase behaviors, or other activities. For example: We can target your ads to reach people who are only using specific mobile devices.
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InterestsReach people based off of their hobbies, interests, or even pages that they "Like". For example: We can promote your ad to target people who "Like" your page and are interested in a specific category.
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LocationReach people in the exact cities and towns that you want to do business with. For example: We can show your ads to only the people that live in Stamford, CT, or reach out to cover all the zip codes in Fairfield County.
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ConnectionsReach people that are connected to your Facebook page as well as their friends who may not know of your company yet. For example: We can promote a special off to the friends of people who already "Like" your page.
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Custom Tailored AudiencesBased off of your own customer data like emails and phone numbers, we can market to your existing clients. For example: We can create a custom ad to share with people who have signed up for your newsletter.
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